Where may COOL labeling appear on fruits and vegetables?

• A. On the entire packaging or container holding the crops
• B. On the shipping crate only
• C. On the product label inside the packaging
• D. On the receipt

Answer: (A)

COOL labeling is meant to tell shoppers where a product comes from, and it needs to be visible at the place where they choose and buy the item. Placing the origin information on the outer packaging or container holding the fruits or vegetables makes it immediately clear to the consumer at the point of sale. If the label were on a shipping crate only, or tucked inside packaging, a shopper might not see it when selecting produce. A receipt isn’t used for product labeling, and while an inner label could convey origin, the most reliable and recognizable location is the outer packaging itself.